The common name for this pretty flower is the Obedient Plant. Its scientific name is Physostegia virginia 'Vivid' and is part of the mint family.
This flower has always been one of my favorites, ever since I first saw it at Meadowlark Gardens. It was in their native plants area, just like this one which I discovered at Green Spring Gardens.
It is called the Obedient Plant because each one can be curved in any direction, so it is great for flower arrangements when you need a little tweaking.
A little visitor can be seen in this cropped version. It also attracts hummingbirds, butterflies, bumble bees, bees and sphinx moths, and other pollinators and beneficial insects. It is also seldom eaten by deer or small mammals.
More can be learned here.